GAETANO NAVARRA: NEW SHOWROOM AND PAOLA MONACHESI NEW GENERAL MANAGER

GAETANO NAVARRA: NEW SHOWROOM AND PAOLA MONACHESI NEW GENERAL MANAGER

Gaetano Navarra, the brand of luxury prêt-à-porter, begins 2014 with a new development plan to grow in Italy and abroad and announces important news from the point of view of the product that company. The evolution of the fashion house guided by the Bologna designer will be mainly strategic: the first days of January, to coincide with the start of the sales campaign, will debut the business center of Milan with the new showroom in Via del Politecnico 5. A structure, headed by a manager and three area managers, who will handle worldwide sales with a strong focus on the markets of Eastern Europe for the consolidation ofdistribution of the collections through the channel of the multi-brand. The space, which will remain open throughout the year, will also be the ideal setting for exhibitions and events, able to amplify the artistic passion of Gaetano Navarra. To follow these important innovations has been appointed a new general manager, Paula Muniz, chosen for its international profile manager and eclectic, with an experience more than twenty years in the world of luxury, which includes collaborations with prestigious houses such as LVHM, Mila Schon and Art du Table, in addition to a key role in the association CHARITY International ECHO Task PAOLA MONACHESI will be to help improve the business strategy of the house by placing the collections of Gaetano Navarra in multibrand stores of high quality and in the most exclusive boutiques in Italy , the next step will be to focus on international department stores. Much attention will be given to conquering a younger target using for communication, the channel of social networks. Not only Facebook but 2014 will see the debut of the new blog run by designer Gaetano Navarra www.gaetanonavarra.blogspot.it - ​​and Tumblr - www.gaetanonavarrablog.tumblr.com - which will be updated in real time and allow a close dialogue with lovers of the style of the house.